Introduction
Although your e-commerce website serves as your online shopfront, prospective buyers can abandon it before making a purchase if it is not optimised for user experience and conversions. Your sales can be significantly impacted by minor errors in navigation, speed, or design. We’ll look at typical e-commerce errors in this article and how to correct them for higher conversion rates.
- Slow website performance
A website that loads slowly irritates users and raises bounce rates. A one-second delay in page load time has been shown to decrease conversions by 7%.Fix:
• Use a Content Delivery Network (CDN) and optimise your photos.
• Pick scalable and quick hosting.
• Reduce the number of superfluous plugins and scripts.2. Difficult Navigation and Subpar User Experience
Customers are more likely to leave and purchase from a competitor if they have trouble navigating your store or finding merchandise.
Fix:
- For simple browsing, use distinct categories and filters.
- Put in place a user-friendly search bar.
- Assure a clean, uncluttered layout with obvious calls to action.
- Insufficient Mobile Optimisation
Mobile devices account for more than 70% of all internet purchases. A large percentage of potential clients are lost by a website that is not mobile-friendly.
Fix:
- Make use of a responsive design that changes to fit various screen sizes.
- Make buttons and pictures as mobile-friendly as possible.
- Use AMP (Accelerated Mobile Pages) to guarantee quick loading times.
4. Low-quality photos and inadequate product descriptions
Product pages ought to persuade users to make a purchase. Inaccurate descriptions and poor-quality photos undermine engagement and trust.
Fix:
- Make use of high-quality photos and incorporate several product perspectives.
- Compose thorough product descriptions that are optimised for search engines.
- Using bullet points, highlight the main advantages and characteristics.
- There is no obvious call to action (CTA)
Customers could be reluctant to finish purchases if your calls to action are unclear or not obvious.
Fix:
• Make use of buttons with clear and appealing calls to action (such as “Buy Now” and “Add to Cart”).
• Make use of contrasting colours and position CTAs in prominent locations.
• Minimise outside distractions to help users concentrate on finishing the transaction.
6. A Difficult Checkout Procedure
High cart abandonment rates are caused by a drawn-out or unclear checkout process.
Fix:
- To cut down on friction, enable guest checkout.
- To display the checkout stages, use a progress bar.
- Provide a variety of safe payment methods.
At Inzint, assist e-commerce companies in removing these errors and improving their websites to increase conversions. Among our specialities are:
✅ blazingly quick, mobile-friendly websites
✅ AI-driven automation & personalisation
✅ a smooth UX/UI for a hassle-free purchasing experience
Don’t let these mistakes kill your sales! 🚀 Optimize your online store today.
Check this blog:
E-commerce Optimization: Boost Sales & Conversions with These Pro Tips